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My Listing Expired…Now What?

My Listing Expired…Now What?

Having your listing expire is frustrating to say the least. The way the Freeport IL area real estate market is right now, there are a lot of homes that don’t get sold by the end of their listing period.    The unfortunate fact is that there are about 342 homes and condos for sale in Freeport.  On average about 25 or so get sold each month.  I wish the news was better, but it is what it is.  The homes that sell are the ones that are correctly priced for the market, area, and condition and that are marketed aggressively by the listing agent.    Ok, your home listing has expired so now what do you do. Option A:  Re-List the House If you feel that your agent did a good job, by all means re-list with your original agent.  If they gave you good advice (did you take it?) and worked hard to market the home, you’re better off staying with them and extending your listing.  They already know your home, your financial situation, and your personal goals. If you feel that your real estate agent is partly to blame for your house not selling, then find a new one. Get the real estate agent that you feel will do the best job marketing your home, not based on what they say they will list it for. We don’t decide what houses will sell for.  Buyers do.  Reaching the right buyer is critical, and marketing is how that happens. Speaking of listing price, whichever agent you choose to re-list you’ll need to take another look at your bottom line and your asking price.    With the market...
Seller Tip #1

Seller Tip #1

I get so many questions from home sellers – from what repairs they should make, to what to do with the dog during showings, that I’ve decided to begin a series on seller tips… Tip #1 – Depersonalize Your House When talking with real estate agents, have you noticed that when they talk to you about selling your home they refer to it as a “house”, but when talking to you about buying a home they refer to it as a “home”?   Well, there’s a reason for this. Buying real estate is often an emotional decision, but when selling real estate you need to remove emotion from the equation. You need to think of your house as a marketable commodity. Property. Real estate. Your goal is to get others to see it as their potential home, not yours. If you do not consciously make this decision, you can inadvertently create a situation where it takes longer to sell your property.   The first step in getting your home ready to sell is to “de-personalize” it. The reason you want to “de-personalize” your home is because you want buyers to view it as their potential home. When a potential homebuyer sees your family photos hanging on the wall, it puts your own brand on the home and momentarily shatters their illusions about owning the house. Therefore, put away family photos, sports trophies, collectible items, knick-knacks, and souvenirs. Put them in a box and store them away…far, far away…. Stay tuned – more tips to...
Thinking of Selling By Owner?  Here’s What An Agent Can Do For You

Thinking of Selling By Owner? Here’s What An Agent Can Do For You

A lot of people try to sell their homes as For Sale By Owner, and some do get the home sold.  Staticstics show, however, than in many cases the sellers would ultimately have been better off in the end to have listed their homes with an agent from the start. Top 9 Reasons For Real Estate Representation: To Optimize Asking Price.Properly pricing your home is perhaps the most crucial factor in making a sale, and without access to all the data it can be really difficult.   They’ll compare your home and your asking price to similar homes on the market. If your price doesn’t stack up, they may reject it and move on to the next listing. And the longer your property sits on the market, the less marketable it becomes because buyers begin to wonder if something is wrong with it. Pricing your home too high may increase the time your home spends on the market. That’s why your first step in determining the right price for your home is to have an experienced real estate professional prepare a comparative market analysis (cma) report for your home. The report provides details on recent sales of homes similar to yours, as well as the asking price of homes currently on the market. Your agent will then balance that information with other factors such as location, condition of your home, special interior or landscaping features, age of the house, and your time frame to determine a fair and competitive asking price. To Get Your Home Ready to Show.  Is part of an agent’s job to know what buyers want to...

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