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Priced to Sell

One of the most difficult parts of putting your home up for sale is determining the listing price. Price it too high and it won’t sell, price it too low and maybe you are leaving money on the table. If you are like most homeowners, you are somewhat emotionally attached to your home. You loved it enough to buy it right? You have family memories there, you have it decorated just the way you want it and you know it’s the best house on the block! Do you really think you can be objective when it comes to setting a sale price? The answer, if you are being honest, is probably not. One of the things a professional Realtor does is help the homeowner arrive at a listing price. This is a delicate combination of part math, part skill, part experience and part timing. The Realtor has no emotional attachment to the property and can be completely objective. They will look at the “comps” or comparable sales and listings to help establish a price range. This process is called a Comparative Market Analysis or CMA. It is not an appraisal, which can only be done by a licensed appraiser, but a study of market activity of similar properties. After looking at what comparable properties have recently sold for, your Realtor will look at the active listing competition you will be facing. These two studies will help establish a range of value for your home. That range will then be adjusted up or down for condition and amenity differences between your home and the comparable properties. If your home has...

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